Graphic Design/Identity

The founder of AlphaFit contacted me about an opportunity to brand his new company from the ground up. He was looking for a logo, business cards, stationary and a landing page to introduce potential clients to AlphaFit. We wanted to showcase movement and flexibility in the logo and maintained a red, white and black theme to demonstrate that AlphaFit is a Canadian fitness company. Whether you are new to fitness or are a frequent gym user, AlphaFit provides fitness routines and sets fitness goals for everyone.