Fit Fuelz

Graphic Design/Identity

From athletic training facilities to your freezer, Fit Fuelz was founded in 2009 by a true fitness professional, Shige Toyoguchi. As a personal & athletic trainer, and nutrition coach, Shige created Fit Fuelz as an alternative for his clients’ meal planning. These nutritionally balanced meals became instrumental in the success of hundreds of Shige’s clients accomplishing their health and performance goals. Started by Shige out of his own kitchen, Fit Fuelz has become a well known and popular choice among athletes and people of all walks of life.