Study.com "Lesson Page" Redesign
UX/UI & Visual Design
Study.com gets over 30 million visitors a month. Approximately 90% of visitors will get to the website after performing a google search for a very specific academic question. This typically leads users to a "lesson page." Some goals of the lesson page include creating an account to start a free trial, exploring other content on the site and learning through watching videos, quizzes and more.
Read an overview of my ux/visual design choices here
While the current lesson page has some positives and helps users learn a variety of topics, I made several UX and Visual changes to enhance the overall user experience. More options to learn, picture-in-picture so users never have to choose between watching the video or reading the transcript. In addition, a clean card design layout visually improves the lesson page and increases readability and overall page navigation.
My Role: UX/UI Designer
This was a unique project as I was asked to rethink the learning page from a UX and UI perspective, having to do all of the work and communication remotely. Since the company has their own set of designers, researchers and engineers, much of the user research was provided to me as an initial foundation for brainstorming redesign ideas. I focused primarily on UI design, interaction design and some mobile UI layouts since this was a new area to explore. Everything presented in this case study is my work.
- Increase number of users creating accounts.
- Higher test scores.
- Increase in the number of completed courses across all users.
- Increase in the amount of time users spend on Study.com
- Increase in the number of attendees at events.
- Increase in the number of schools who want to provide content on Study.com
- High number of mobile app downloads.
- Positive feedback from users and increase in the number of positive reviews/testimonials.
The Future and Key Takeaways
The Lesson Page is the primary areas where users spend their time while on Study.com and during their learning journey. With this in kind, one of the first takeaways is that users expect the same experience no matter what device or platform they use. Looking towards the future, narrowing in on designing engaging learning activities is an area of interest. Many users learn best by doing, and with advancing technologies, Study.com could look at incorporating AR into a mobile application for an elevated learning experience. Further, millions of individuals use Study.com and it's challenging solving design challenges for each unique user. More emphasis on user research and user testing would benefit Study.com because it would allow the company to identify both broad and specific use cases that can often go unseen if too much emphasis is placed on quick UI and UX changes.