Vortex Refrigeration

Graphic Design/Identity

Vortex Refrigeration products are built with many performance enhancing and cost saving features that sets them apart from all other refrigeration manufacturers. Some of these features include: bottom mount compressors, stainless steel exterior and interior and even compartment barriers. The company asked for a strong "V" icon for the focus of the logo, with bold sans-serif font for the remaining areas of the logo. Additionally, a blue & black color theme was used to signify arctic, coolness and refrigeration.