My design approach is highly collaborative, but my role within the team is to transform complex data into intuitive designs. I start by diving deep into user research and business goals to fully understand the problem the product needs to solve. I then collaborate with the team to brainstorm and establish design principles that will guide my solutions.

I create prototypes that are thoroughly tested with users, gathering feedback from both internal and external sources to refine my designs. I work closely with engineering throughout development and continue to gather data and measure success even after launch to ensure the product is constantly improving!